National Express has launched a £10 ‘go anywhere’ ticket in conjunction with mobile phone giant 02 to attract new customers through smart technology.
Around 22 million O2 customers can access the exclusive travel offer as part of the Priority Moments campaign. National Express has joined 30 top retailers including French Connection, Odeon Cinemas and Hotel Chocolat to create deals especially for the network.
Using the Priority Moments mobile App customers can book coach travel anywhere on the National Express network on Tuesdays and Wednesdays for a maximum of £10. O2 are promoting the offer with a massive £6 million advertising campaign nationwide.
Jagruti Kundalia, Campaign Manager for National Express, said: “We’re constantly looking for ways to invigorate the image of public transport and attract more people onto the coach. The O2 Priority Moments scheme allows us to offer an exclusive deal to millions of potential customers – providing excellent value travel regardless of where you live.”
The deal is valid to any British destination served by National Express, with the exception of airport or special event services. Customers will always pay a maximum of £10 one way.