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Continental Automotive is launching a new marketing initiative for 2012 called “Did You Know?”
“The idea behind the campaign is to provide question and answer-style information for Drivers and Operators,” explains Jackie Dougall, Marketing Manager for VDO.

Over the years Continental, under the VDO brand, has developed a wide range of tachograph data management products to capture, analyse and archive driver and tachograph data from owner drivers to fleets of all sizes across the world.

“We feel it is important to keep the transport industry aware of the latest developments in legislation and what VDO equipment is available to meet their requirements and comply with the changing legislation,” she continued.

The campaign will involve advertising, as well as utilising the dedicated digital tachograph website www.dtco.co.uk for any information relating to digital tachographs. Full details will be available on Continental’s stand at this year’s CV Show.