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Alex Parsons
Group Transport Manager
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Ferns Surfacing
Alex Parsons is the Group Transport Manager at Ferns Surfacing Ltd, where he transforms fleet data into a driver-first safety culture. Managing a large and diverse operational fleet, Alex moves beyond simple compliance to focus on the "why" behind driver behaviour, embedding safe and responsible practices through people-centred leadership.
Sessions
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Fleet data outcomes22-Apr-2026Driver Safety Theatre | Hall 4