James Ashford is a leading voice in vehicle safety and compliance, known for his work as a vehicle safety influencer and trusted advisor on critical issues such as the Direct Vision Standard and General Safety Regulations. With extensive experience across a wide range of transport sectors, James supports clients in developing robust safety operations and ensuring their fleets are equipped with the latest technology to prevent collisions.

As National Sales Manager & Head of UK Connected Services at Brigade Electronics, James drives innovation at the intersection of road safety and technology. He leads the integration of IoT, AI-driven machine learning, camera systems, and telematics to create a truly connected fleet ecosystem. His mission is to empower fleet operators with real-time data that enhances operational efficiency, compliance, and—above all—road safety.