Speakers

James Reed is an experienced motor trade professional with two decades of industry expertise. He began his career at age 16 as an apprentice at a Mercedes-Benz Commercial Vehicle dealership in Manchester, where he progressed through a broad range of roles, including administration, customer-facing service, and ultimately, systems and process management.

With a strong foundation in dealer operations, James transitioned into software engineering, where he led designing and delivering a paperless workflow system tailored to aftersales departments. He subsequently joined Chinese electric vehicle manufacturer Maxus, serving for two years as Key Account Manager, and overseeing strategic relationships with major fleet clients such as Tesco, DPD, and Enterprise.

James currently holds the Dealer Systems and Process Specialist role at Daimler Truck UK, returning to the Mercedes-Benz brand, where he built much of his early experience. He is recognised for his deep knowledge of Keyloop Autoline. Also, he is highly regarded for his ability to optimise processes, simplify system complexity, and deliver effective training across the dealer network.